Nataliia is an early career researcher currently in the role of an Assistant Professor in Digital and Multimodal Communication / Humane AI at the University of Groningen.

Nataliia graduated with a Ph.D. in Media Studies from the University of New South Wales (UNSW Sydney), in 2023. Her thesis titled Organizational identity design: A multimodal discourse analysis of Australian university homepages addressed websites as a medium for organizational identity communication, offering an account of the technological and design features through which top-tier Australian universities engage social actors of higher education.

Nataliia's current research focuses on multimodal generative artificial intelligence and works at the intersection of critical data studies, discourse studies, and techno-ethics.

Her research projects address human-machine agency and a range of representational issues in the context of generative AI adoption and use. These include sociotechnical imaginaries of multiagent networks, attitudinal stance-taking of chatbots agents, (mis-)representations in AI-generated images of war, effects of prompt modifiers on AI video generation, and the impact of visual generative media on the creative economy, professional designers, and artists.

Nataliia also support early career researchers and doctoral students as a Representative for the Visual Communication Studies Division at the International Communication Association, and has eight years of teaching experience in communication and media across the Netherlands, Australia, and Hong Kong.